Monday, August 18, 2014

Some awesome online marketing and SEO links

I'm all over the place when it comes to reading up on SEO, link building, social media platforms and general online marketing. While on my ventures I come across many resources. Today, I'm going to cover two that aren't big like MOZ (here) or QuickSprout (here), however, they have some awesome internet marketing information in only a few small articles.

For Awesome SEO Guides

I was very surprised when I came across Intellectual Asset Protection. Not only was it very small right now, but it's information was very impactful.

6 Most Important Onpage SEO Factors in 2015

This is a very insightful and white hat SEO method to gain better love from and with Google. The 6 Most Important OnPage SEO Factors in 2015 does a great job on covering the basics of what SERPs and search engines will be eating up in the upcoming year. Probably the most important information concerns page load speed; a definitely indicator for search engines as to whether or not mobile devices will excel at the site. Web marketers and website owners should also check out the sizing information for your onpage seo when it comes to title tags on your pages.

Local SEO - The real breakdown

While my love for local SEO and local brands is clear, over at Master Data Specialists (MDS), you will notice a definite focus on local SEO and local online marketing standards.

Top 3 Mistakes You Are Making in your Local Onpage SEO

I know I try to teach local business, both small business and larger business, about correctly giving content for search engines and visitors to digest. To that end, we examine onpage SEO, right? However, we take that a step further and check out local onpage SEO. These are not as simple as changing a title tag, or even the description in the meta.

Instead, the site examines various methods to grow with citation sites and links, as well as local directories and their impact on your ranking. This is all very important information, however, the most important involves your local name, address and phone number; the NAP should be everywhere for your brand.

Go check out these SEO resources today

Check out these resources today. Once again, they are not huge, but they provide a huge amount of value for your SEO, local seo and local onpage seo needs. There are other articles as well, and many links to even more resources.

Wednesday, July 2, 2014

Is your SEO using the right keywords?

Keyword research in any SEO campaign can mean the difference between bringing in tons of traffic and ranking high on SERPs and never approaching the top 100 search results. SEO keyword research is just as important as finding our keyword themes for our brands...and it starts right there.

Finding a Keyword Theme for Brand

While we do what to get our message across to normal humans reading our pages, search engine optimization is still an important piece of reaching our potential visitors and leads. However, this is not the only area of online marketing that we should be focused on.

I've included this video from Pat Flynn of the Niche Site Duel. In it he covers the beginnings of his keyword research using various methods.

Remember something here about finding similar keyterms and keyphrases - your copy and your content (written words, images, video, etc), can be used in social media marketing, email marketing and more. So, by creating a keyword theme full of keyword phrases for our clients (and for your brand, if this is you), then you can use them to stay on contextual track.

Use analytics and tools

Analytics can show you what the most popular pages are that viewers visit. These are not necessarily from organic search results. So, this information isn't only coming from Google search and Bing search. Instead, you might find social media to be your biggest traffic source.

However, this will show you, especially if you have hundred of articles and pages, what your community and visitors want to read about.

You can also use other tools to find out what your competitors are writing about. To further this, a tool like Neil Patel's QuickSprout Analyzer will show how social media sharing impacts their traffic. You can very easily see how well articles are doing for competitors!

The above tool, mixed with the Google Keyword Planner can give you a list of visited pages for competitors, search volume per month for particular subjects and searches and also, how 'active' or 'visible' those pages are.

Free Keyword Research Software

Nothing gets simpler than a type-ahead tool, right?

Google and Bing both have an incredible wealth of related keyword and related topics that you can use.

Google Type Ahead for Keywords

Google Type Ahead for Keyword Research in SEO

Bing Type-Ahead for Keyword Research

Bing Type Ahead for Keyword Research in SEO

Long Tail Keyword Research

The single best advanced keyword research tool I have found for niche keyword research and for finding a massive group of valuable low competition keywords is with Long Tail Pro from Spencer Haws. Not only will you draw Goolge Title Volume, search volume and domain authority and page authority metrics (from MOZ). It also calculates a metric called Keyword Competition. This value can give you an accurate measure of how successfully you can rank with a keyword.

Friday, June 27, 2014

5 Lies Pittsburgh SEO Companies Tell

Pittsburgh SEO companies, and even global SEO companies, are always claiming that search engine optimization will boost your rankings, your website traffic and your lead generation. You can always run into some SEO consultants ready to bend the truth a bit about search engine optimization.

What you may not know is that most of the claims that agencies tell you about inbound marketing and online visibility are false. They are usually rehashed information from Matt Cutts or Rand Fishkin. Those same agencies and consultants who claimed to help multiple small business grow, will show nearly no 'special' results or testing done.

As you hold meetings and talk with SEO companies from the Western Pennsylvania region, know that there are some lies that can creep into your discussions.

"SEO is the most important traffic factor"

A lot of Pittsburgh SEO companies will tell you in a solid way that SEO is the single best method, and sometimes even the only method to gain traffic and visitors to your site. They like to cite search engine results in the millions, in an effort for those same SEO firms to gain your money (they are hoping for those millions).

The truth is that SEO is an incredibly powerful tool in an inbound marketers toolkit. With the correct on-page SEO tactics, a search engine optimization consultant can increase your web traffic by 100% or more in the first month. However, it's not the only, nor most important method of gaining traffic.

An SEO agency that suggests, instead, that you should start your inbound marketing and online presence growth is via creating online personas of your community and industry is a win. By doing this, your hired agency can then target the sector of online marketing that will yield the best results for your brand and website.

"Our SEO ranks on the first page of Google, in one week..."

This promise will always get a small business owner's ears perked and ready to pay for SEO. To further this, most consultants add in the "money back guarantee" if the search engine rankings are not met. However, there is a big catch...

First, the SEO agency will most likely find the least competitive, easiest long tail keyword that they can rank for. Then, they pay for increased "spam" links into the page containing this over-optimized keyword. Finally, they boost those second tiers to further increase the rankings of the incoming keywords - it's just bad and spammy SEO practice.

Before most businesses know what hit them, the search engine marketer makes off with a couple of thousands of dollars for easy work that a grade school kid could've done.

What you really need is a keyword theme, and an SEO strategy to target global, local SEO and community and industry relevant targeting. Those keywords will not show instantaneous results in SERPs; but they will, over time, build authority and contextual search relevance.

Remember, using SEO is not simply about ranking keywords. Search engine optimization is about making relevant information available to visitors of your brand and website.

"We'll generate thousands of inbound links to boost your search ranking"

This is not necessarily a lie for most SEO companies in this region. However, what the statement is not stating is that by using this link building strategy for boosting your SERPs value, you are, in essence, creating link spam. Remember, not every link is the same.

The truth is that you want the same thing from your inbound link profile as you do from your content. You want relevant context across every platform. So, if you can get a few PR2-PR5 links from contextually relevant websites in your industry, it's much, much more valuable than grabbing 10,000 links from anywhere; and if it's spam, everywhere.

"SEO will grow your business from day one"

This statement is a lie within a lie that some search engine marketers tell all too often. Indeed, SEO will grow your business when done correctly and as a brand-wide effort for visibility. And, likewise, you should use search engine optimization tactics to constantly build awareness of your brand and context of your website on the internet.

However, is this the only method you can use from day one to have brand growth? Absolutely not!

On page SEO and white hat SEO, are two principles you should use from the first page entering the internet on your site. However, if an search engine optimization company makes a statement that your brand's growth is from SEO on day one, they are focused on the wrong things. Social media leaves the conversation, community and industry contextual relevance via links leaves the convo and so does other traffic areas.

"There is nothing to lose..."

What many small business owners do not realize, is that if an SEO company improperly implements search engine optimization practices, even with a money-back guarantee, you could get burned in Google and by Bing in the long-run. I've seen agencies cut out the guidelines that Google and Bing put forth for quick, simple solutions like link spamming, keyword stuffing, paid-for links and article submissions to blogging networks.

These very black hat SEO practices are what can turn a small business into a ghost on search engines result pages, all the while, letting SEO agencies off of the hook for that negative impact on their brand. And what is worse, some businesses do not even know it is the SEO firm's fault, and so they pay for something like a Google Penalty Package, to start to reverse the problem.

So, what is the verdict with a Pittsburgh SEO company?

Your location doesn't impact your choice in SEO company. Around this region, from Erie, through Sharon and Butler and New Castle, down to Monroeville, you could run into problematic search engine marketers who do not have your business and brand's best interests in mind. You can actually start today by turning items around.

Provide community content

Generate your personal personas and create content to answer their questions. Then, do exactly what an SEO company would do...find the competitors and influencers in your industry and start participating with them, not away from them.

Build authority and trust

Social media and answering questions with content comes to mind here.

Question your Pittsburgh SEO company

Ask them questions. You are hiring them right? Ask about their search engine marketing practices. Ask them about link building, and how they plan to do off-page SEO. Ask about local SEO, and how it will impact your efforts in the Pittsburgh SEO online marketing realm. Ask about content. Ask about social media platforms.

Online Marketing in the Pittsburgh Area

The area of online marketing in the Pittsburgh area is ever-changing. As businesses grow, and the steel belt turns into the rust-belt of western Pennsylvania, Pittsburgh e-commerce and online business model is ever-growing.

What is online marketing?

Online marketing is the act of creating growth and visibility of an online or internet entity. In most cases, these methods increase website traffic, and by extension, create more leads and more online revenue.

Local internet marketing is a growing field, especially in the western PA area. SEO services in Pittsburgh, as well as search engine marketing services in Pittsburgh are growing sectors of the online marketing field. There are many online marketing companies around the area.

Where to find online marketing consultants?

Locations that you find a serious SEO company in the Pittsburgh area are...

  • West Mifflin
  • Bethel Park
  • Baldwin
  • Plum
  • New Kensington
  • Brentwood

It's not just about Pittsburgh

Don't let Pittsburgh as a big city make you think it's the only place to find web marketing services. There are many cities in the surrounding area outside of Allegheny County where you can find a reputable local online marketing firm.

  • New Castle, Pennsylvania
  • Youngstown, Ohio
  • Morgantown, West Virginia
  • Moon, PA
  • Cranberry, PA
  • Butler, PA
  • Monroeville, PA